Advertising Purchase

1. How does advertising influence consumption?
Advertising is a form of communication intended to persuade an audience (viewers, readers, or listeners) to purchase or take some action upon products, ideals, or services. Simply advertisement is the Media that use to entertain, to convince people to buy the product that the ads represent for (coke, KFC…). It only shows us the positive side of the product, of course. Advertising usually goes along with the brand product, its positive effect, and especially attractive pictures or celebrity’s people. Mostly everybody wants their self to be great like models or famous good looking people, and they buy products from those brand. Finally, the result is the consumption of human increases by those advertisements.





2. Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
I definitely don’t think citizens are sufficiently informed about the sustainability of our consumption habits. Why? I can tell that there are no more than 30% of human in this world live sustainably. So far, people consumption habits usually happen when they see the ad of that product, if they like that product, its fit with their money, they’ll buy it. To achieve more information about sustainability for the costumer, the government organization of the country or city should have the rallies for citizens, to achieve their knowledge about sustainability, or have advertising about sustainable development either online and billboards on the streets. There are actually many ways we can think of to spread out the sustainability consumption for citizens.




3.Do you think these advertising techniques influence what you and your friends purchase?
Of course yes. Like the info I said from above, advertising influences people’s consumption a lot, including me and my friends. Ads are always attractive people in many ways, at everywhere and anytime. We could spend billions of dollars for buying stuff that we like, just as if we have money to. Sometimes, advertising product techniques make people compare them self to the celebrities and models so badly that they have to use every way to get those product to comfort their self. In conclusion, I think advertising techniques do influence me and the entire human on the planet purchase.